About Charu
Delve into the world of spirituality with Charu’s range of exceptional products
In the year 1970, Sri Shantilal J. Shah began his venture into the agarbatti business, when he established M/s. Ranjan Agarbatti Works. This later became the cornerstone of Charu Perfumery House.
With Ranjan Agarbatti Works, Sri Shantilal J Shah reified his vision of creating remarkable products. His unwavering spirit and exceptional expertise made Ranjan Agarbatti Works a big name in the domestic as well as the international market. Within a decade, the business expanded so much that it became necessary to establish another firm. And so came into being, Charu Perfumery House in the year 1979.
Today, Charu Perfumery House is one of the leading producers and exporters of Incense sticks and Joss sticks in India. With our resolute commitment to quality and superior customer service, we have won the loyalty of thousands of customers.
We are committed to delighting the senses with our meticulously crafted products. Every product that bears the Charu label, embodies our mission to deliver unparalleled quality exceeding customer expectations with a captivating aroma.
We aspire to lead the perfumery industry with our relentless innovations and dedication to customer satisfaction. Our vision is to redefine traditional perfumery products & introduce groundbreaking creations that revolutionise the industry.
Innovative infrastructure that fuels exceptional quality
Charu Perfumery is built on the belief that the real strength of a business lies in the technical expertise of dedicated manpower backed by advanced infrastructure. Thus, we continue to enhance our productivity by incorporating the latest technology & machinery with optimum utilisation of space to upgrade our processes. By imbibing the ethos of investing in infrastructure, we have shored up our suppliers and gained a sustainable competitive edge in the global & domestic markets.
Evolution & Journey
Mr Shah awards the title of Jewels of South India
Mr Shantila J Shah has a business acumen that has stood the test of time. His calculated risks and innovative practices constantly reaped big success for his business. For his ingenuity, he was felicitated as one of the leading and emerging global personalities and a 'Jewel of South India'
Evolution & Journey
Sri Shantilal J. Shah established Ranjan Agarbatti Works
as his independent venture. His major focus was on creating an export house catering to the international market.
Evolution & Journey
Ranjan Agarbatti Works ventured into advertising via radio
Mr Shah has always been an innovative and forward-thinking businessman. It was this progressiveness that led him to venture into radio advertisement to promote his business. Thus, Ranjan Agarbatti Works became the second company to invest in radio advertising for promoting its products.
Evolution & Journey
Charu Perfumery House was established.
Ranjan Agarbatti Works was established majorly for the international market, however, the business was expanding exponentially at both domestic as well as international level. Thus, to maintain standards for both markets, Shantilal ji decided to establish Charu Perfumery house for the domestic market.
Evolution & Journey
Revolutionised the industry with the 1st ever 5 Star Agarbatti
Mr Shantilal J Shah always dabbled in creating practical innovations. It was this ingeniousness that led him to create the first ever 5 Star agarbatti, a pack of agarbatti with 5 different fragrances in one pack. This idea became famous throughout the market and soon other manufacturers adopted the same packaging style.
Evolution & Journey
Established ourselves as Leaders in the Industry
With Shantilal ji’s consistent efforts and endurance, he was able to establish Ranjan Agarbatti Works as the unbeatable contender for The Industry Leaders & Winners of Export Awards between 1980-83.
Evolution & Journey
Took the leap with TVC to create an impact!
Along with being innovative, Mr Shantilal J Shah also had an eye for good opportunities. Keeping in mind the growing viewership that national television was gaining, he decided to invest in TVC to promote the products of Ranjan Agarbatti Works and Charu Perfumery House. With this move, he completely re-invented the brand identity of these firms.
Evolution & Journey
Rebuilt the empire with unyielding resilience!
A massive fire broke out at the factory in Cottonpete incurring considerable losses to the business. And it seemed that all the hard work that had been put into the business would go into vain. However, Mr Shah soldiered on and re-established the empire and restored the business to its former glory in less than a year.
Evolution & Journey
Expanded our business to bigger horizons
Once restored, the business expanded manifold. To meet the demands of the growing business, Mr Shantilal J. Shah decided to expand Charu Perfumery House & Ranjan Agarbatti Works to bigger premises in Rajajinagar Industrial town.
Evolution & Journey
Overcame the political riots and emerged strong!
Political riots broke out in Bangalore due to the Kaveri issue. During these riots, a lot of factories were attacked in Rajajinagar. Charu Perfumery House & Ranjan Agarbatti Works were also set on fire.
Awards & Achievements
Sri Shantilal J. Shah's tenacious efforts and unwavering commitment have garnered him countless accolades throughout his journey.
Charu Perfumery House was bestowed with the title of Pride of Karnataka in 1993
Mr. Shantilal J Shah recieved the Karnataka Excellency Award
Our expertise and excellence have been recognised industry-wide
Ranjan Agarbatti Works received the Chemexcil Award for Export from 1980 to 1983
Ranjan Agarbatti Works was lauded with Export Awards 1991-92 as a recognition for their excpertise
Ranjan Agarbatti Works recieved the title of the Pride of Karnataka in 1993
